In June 2014, Canadian (by way of Australia) sibling lyricists Cee and Notion (aka The Movement Fam) went on tour around Ontario and Quebec with Montreal’s Clarity and The Bodega Brovas (Travii 7th, Keynote and Headkrack). The boys originally connected in person for the first time at A3C in Atlanta back in 2010, and it wasn’t long before they collaborated on a song. They figured that since they were stuck in a van together for a while, they may as well shoot a video for the joint.
Headkrack, Bodega’s most well-known member (with work on The Rickey Smiley Show and the daily TV show DishNation) brought along his GoPro – sans viewfinder – and they shot the video in key locations around Montreal, Ottawa, Toronto and Kingston. Produced by M. Slago, the smooth, soulful tune speaks on the issues and realities of the world today, and how the MCs plan to overcome it. In lieu of vocalist Bekah appearing in the video (which reads like a tour diary with the shakiness and added vertical cell phone footage), Keynote held her down and did his best Celine Dion for y’all.